HOME STAGING: what it is

Home Staging is a marketing technique which consists in preparing a property for sale or for rent in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.

The word is composed of "home" and "stage", and it focuses on improving a property’s appeal by transforming into a welcoming, attractive product that anyone might want; it is literally a property “staging”.

Clients search for a house on-line in the first place, so if your property presents itself as “WOW” you will receive many clicks, therefore more visits!! This is an undeniable benefit for the owner.

Recent studies have shown that buyers ponder whether they will purchase the house or not in the first 90 seconds of their very first visit, so the first impression is crucial!

We all know that any buyer
Does not purchase what he/she imagines but what he/she sees.

Just a few actions, like changing the position of the furniture, painting with the right colours or choosing the most appropriate complements and taking care of the lighting, together with a professional photographic service, are more than enough to make a more attractive first impression of the property.

Clients can buy a house if driven by emotions, and indeed the point of home staging is to make potential buyers feel positive emotions, who are going to buy without negotiating.

BASICALLY HOME STAGING:

  1. IDENTIFY THE TARGETS finding the potential buyer;
  2. MAKE A HOUSE MORE ATTRACTIVE, which is able to make the purchase or lease quick and for more money. The potential buyer should feel like home to proceed with the purchase.

OUR AGENCY CAN HELP YOU TO CREATE THE RIGHT MOOD IN THE POTENTIAL BUYER.

9 potential buyers out of 10 search for a house Online according to their taste, to the price, number of bedrooms and space; in this way they get all the information at once without wasting any time in phone calls.

The presentation, thus, has never been so important! In this kind of research, the element that draws attention is the quality of the photos.

A professional photographic service of the property, is aimed to promote the exposure on the internet, on specialist journals or on the various social network.

"Le immagini qualificate vanno diritte al cuore più delle parole"
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SOME USEFUL TIPS TO PREPARE THE HOUSE FOR THE FIRST APPOINTMENT

It is important to prepare the external area too, as it is the first thing the buyer sees; for this reason it should be in perfect condition.Consider both the property and the garden conditions.

Do you need to pull the weeds? Are there any dried plants? Do the walls need to be repainted? Are the alley and the slide good? Some plants or flowers could make the entrance more pleasant, right?

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These are some questions you should ask yourself to make sure you provide an excellent first impression!

Furthermore, personal belongings, toys or doghouses don’t really help the potential buyer understand how furniture could be placed in the home and how much space will be available when it’s furnished.

KITCHEN AND BEDROOMS: Buyers pay particular attention to the kitchen and the bedrooms, which are often full of personal belongings. It is important to remove all the appliances you don’t use and choose neutral paints.

Before

prima-dopo

After

prima-dopo

If the house is too empty, on the other hand, it won’t be able to communicate the potential of each area and  it doesn’t make the client feel like home..

It is essential to depersonalize the environments, to remove all the family portraits, posters and all the personal belongings, replacing them with neutral objects.

It will prevent the visitors from feeling like "robbers" of your privacy and will help them thinking: "THIS IS MY HOME!"